Doña Noli, a boutique cigar bar in down town Statesville, North Carolina, needed an e-commerce solution that fit their small budget and large inventory. After…
Continue reading → Small business e-commerce product development
In the digital age, it is easy for anyone with a laptop and a website to create and share content. As someone who strategically tells…
Between social media, email marketing and search engine optimization it can seem like content lives and dies in an instant. But, as good marketers know,…
As small businesses work to apply for loans, connect with consumers from a distance, communicate re-opening, and stay afloat, marketing isn't always top of mind.…
Continue reading → Small Business marketing lessons from COVID-19
As small businesses face tough decisions over surviving the economic fallout from COVID-19, social media is the best tool to stay connected to customers whether the doors are open or not.
A logo is the face of the company, it is why we know what coffee shop you're in or what fast food restaurant has Golden…
"On July 29, 2017, Equifax discovered that criminals exploited a U.S. website application vulnerability to gain access to certain files. Upon discovery, we acted immediately…
Continue reading → Learn Something from This: Equifax Crisis Social Media
So, you have found the right platforms for your audience, and are able to build a platform that connects with target populations where they are…
Melonie Dodaro in her article “The Psychology Behind Social Media Engagment” draws on insights from the world of psychology and the keys to a successful…
In my previous blog post I talked about how it can be hard to get started and justify and investment if your audience is extremely…
Continue reading → Finding and engaging your audience on social
