As small businesses work to apply for loans, connect with consumers from a distance, communicate re-opening, and stay afloat, marketing isn't always top of mind.…
Continue reading → Small Business marketing lessons from COVID-19
As small businesses face tough decisions over surviving the economic fallout from COVID-19, social media is the best tool to stay connected to customers whether the doors are open or not.
A logo is the face of the company, it is why we know what coffee shop you're in or what fast food restaurant has Golden…
One of the ways I like to set myself apart as a marketer is to never stop learning. It seems like every day there are…
"On July 29, 2017, Equifax discovered that criminals exploited a U.S. website application vulnerability to gain access to certain files. Upon discovery, we acted immediately…
Continue reading → Learn Something from This: Equifax Crisis Social Media
So, you have found the right platforms for your audience, and are able to build a platform that connects with target populations where they are…
Melonie Dodaro in her article “The Psychology Behind Social Media Engagment” draws on insights from the world of psychology and the keys to a successful…
In my previous blog post I talked about how it can be hard to get started and justify and investment if your audience is extremely…
Continue reading → Finding and engaging your audience on social
Social media provides a fantastic opportunity for brands to communicate with stakeholders. It is also an outlet for innovation and enforcing brand voice. My favorite example is Wendy's on Twitter. This fast food chain used Twitter to create a brand persona that became a part of pop culture.
