Learn Something from This: Equifax Crisis Social Media

"On July 29, 2017, Equifax discovered that criminals exploited a U.S. website application vulnerability to gain access to certain files. Upon discovery, we acted immediately to stop the intrusion. The company promptly engaged a leading, independent cyber security firm which has been conducting a comprehensive forensic review to determine the scope of the intrusion, including [...]

Promoting Content

So, you have found the right platforms for your audience, and are able to build a platform that connects with target populations where they are already engaging. Then, you strategized on the type of content you should create (medium and quality being key). Now, how do you get your content in front of people?  The [...]

Good content drives results

Melonie Dodaro in her article “The Psychology Behind Social Media Engagment” draws on insights from the world of psychology and the keys to a successful social media program to highlight ways that marketers can be more influencial on social. “We hate to be in debt,” she writes. “It always leaves us with a nasty feeling [...]

Finding and engaging your audience on social

In my previous blog post I talked about how it can be hard to get started and justify and investment if your audience is extremely niche. But, those who do are not on the forefront of the arch of adoption get left behind. So, once a business decides to invest in social media, the question [...]

Social media challenges for small brands

Social media provides a fantastic opportunity for brands to communicate with stakeholders. It is also an outlet for innovation and enforcing brand voice. My favorite example is Wendy's on Twitter. This fast food chain used Twitter to create a brand persona that became a part of pop culture.